Об этом курсе
This is a short online course that takes the mystery out of three essential Google tools. The course will delve into what Google can do for your business website, helping you maximise its efficiency and visibility, as well as monitor and evaluate its performance.
This is a practical course that offers step-by-step guidance on how to make your website deliver for your organisation.
Course Content
Module 1 - Google My Business - Topics include a description of Google My Business, how it has evolved and why it should be used, creating an account, the dashboard, posts, photos, mobile app, best practices.
Module 2 - Google Search Console - Topics include what the Google Search Console is and how to set it up, how to submit site maps, tools to optimise content, typical issues and how to fix them, the URL inspections tool.
Module 3 - Google Analytics - Topics include what Google Analytics is, trends, reports, setting goals.